Digital Marketing Channel
Understanding Digital Channel Marketing
Have you ever wondered what digital marketing channels are? Do you know which ones are best for your company?
The following guideline will help you select the best digital marketing channels for your business. I’ll be using Amazon as an example. Even though Amazon is a huge company, the selection criteria can be scaled to fit any business.
Are you ready? Let’s start our journey.
What are digital marketing channels?
Website
A website is a digital site that defines your business, products, and services. Getting consumers to go to your site is critical.
Search Engines
Most users don’t go past first three pages of online search results. Today’s businesses need to invest in Search Engine Optimization (SEO). In the United States, Google is the most popular search engine. Other countries use other search engines. Search engines optimize the queries of the target audience.
Social Media
Social Media sites such as Facebook, Twitter, and Instagram, drive traffic to our sites by word of mouth. These tools are the best way to target specific demographics and geographical areas.
Mobile Marketing
Most consumers use their phones and tablets to purchases online. Optimizing your website for these devices is critical.
Collecting email addresses of your consumers and contacts is crucial. Business uses this information to send information about their business, products, and services.
Which Digital Marketing Channels does Amazon use?
Amazon’s Website
Amazon’s website in the United States is a digital storefront for almost every product that is available. More consumers access their website than that of any other business for threee reasons:
- Amazon’s site is easy to search.
- Amazon has more products than any other online company.
- Amazon’s prices are often lower than any other business.
Amazon’s usage of SEO
Amazon uses SEO as its main digital marketing channel. It is always on the first page for any product that consumers search for on the Internet. Linking Amazon to your website will likely bring more potential customers to your site.
Amazon and Mobile Marketing
An excellent example of an optimized site for Mobile Marketing is Amazon’s site
Amazon and Social Media
Amazon uses Facebook to encourage people to share their Amazon experiences with friends. People often use Twitter to share what their Amazon experiences have been.
Amazon and Email
Amazon has the email address and buying habits for everything that a consumer has bought from them. Amazon uses this information to send emails to their customers based on their product preferences.
Which Digital Marketing Tools Should I Use?
Knowing which digital marketing channel is challenging for all businesses. It takes years of testing different combinations of channels to know which one is the right mix for your company. Follow these guidelines to help you determine what is best for your business:
Website
Your website is your digital business card. It is essential to have a presence on the Internet nowadays. Everyone expects you to have one.
SEO
Consumers need to find your website. It should be optimized to enable locating the desired information on the first three pages.
Mobile Marketing
People must be able to access your website on their mobile devices. If they can’t access the information about your products or services, they will not be able to buy anything from you.
Social Media
Word of mouth is the best marketing channel. Consumers trust someone’s buying experience over business content and advertisements.
The best marketing tool you can use is email. Your website should be setup to allow potential customers to sign up for free information, service or product in exchange for their email. Building an email list gives you a target audience to market your goods and services.
What do you think?
If you have any thoughts about this article, please let me know in the Comments section.